BA (Hons) Business Economics

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Course Description


Economics drives business, informs policy and affects everyone’s lives. With its applied business focus, this course emphasises the economic analysis of key business functions and the industrial
structure of market economies and the global environment. It will give you a detailed understanding
of the principles of economics and teach you how to apply these principles to support decision making. As well as developing an understanding of the nature of pricing, investment, employment
and many other decisions businesses have to take, you’ll have the option to study modules in
marketing, accounting finance and human resource management.

The Qualifications have developed the learner’s ability to:
• Develop a critical understanding of the principles of economic theory.
• Develop the ability to apply the theories of economics to a range of decision-making problems in business.
• Appreciation of different approaches to economic problems and their relevance for real-life circumstances.
• Emphasises the economic analysis of key business functions and the industrial structure of market economies and the global environment.

  • Entry Requirements
  • The qualification can be offered to Learners from age 18. The Learners need to ensure that they have
    sufficient capability at the right level to undertake the learning and assessment.

    English language requirements
    The Qualifications have been designed to be accessible without artificial barriers that restrict access and progression:
    • IELTS minimum 5.0- 6.5 overall with no fail.
    • Minimum 3A Levels or equivalent qualification.
    • Pass 5 GCSE subjects

    We consider applicants:
    • Who have demonstrated some ability and possess Qualifications at Level 3, for example ‘A’ Levels or vocational awards.
    • Who have spent some time in an organisational role and wish to develop their careers further.
    • With professional experience looking to change careers through work-based learning.

  • Units & Assessment
  • • Introduction to Microeconomics
    Microeconomics is concerned with the behaviour of individual firms, markets and consumers in their economic activity. Microeconomics considers choice-making within the context of a market mechanism. The module covers the nature of markets including the determinants of demand and supply and the competitive environment within industries. The role of the government in intervening in markets is also considered.

    • Introduction to Macroeconomics
    The module aims to provide students with an introductory grounding in the principles and concepts of macroeconomic analysis, including consideration of unemployment; inflation; money; banking; government policies in terms of taxes and interest rates, for example; and international trade. Indicative content: – Basic macroeconomic models – income-expenditure approach.

    • The Economics Professional
    The module provides students with a series of academic skills and study strategies which will underpin their subsequent studies. The module is composed of several themes which will include communication, analytical thinking, research methods, IT-literacy and numeracy. These will allow students to effectively match problem-solving techniques to different scenarios.

    • Economics Tools and Techniques
    This module is an introduction to important mathematical and statistical techniques that are used in economics. The module covers, among others: basics of algebra, linear relationships in economic analysis, basic graphical analysis, simultaneous equations, differential calculus, optimisation, basics of probability theory, descriptive statistics, simple regression.

    • Economy and Society
    This engaging contextual module showcases the scope and power of economics in understanding many of the key issues which face society. It explores globalisation, economic development and the onward march of the market in societies such as the UK and elsewhere. The module also considers the limits of the market and economic analysis itself, in considering some ethical and moral issues in contemporary business and the economy.

    • Principles of Marketing
    This initial marketing module, which assumes no prior knowledge of marketing, aims to introduce students to some of the key ideas of marketing and is suitable for both marketing and non-marketing students. It examines the environment within which organisations operate and the role of marketing within the organisation so that students can understand the context within which marketing personnel work and the different activities which are carried out under the umbrella term of ‘marketing’.

  • Career Development
  • This course gives you the opportunity to start developing your career through professional work-based learning. You will be paid UK minimum wage for a 20hour a week placement for the duration of your course, and will also be awarded an accredited Level 6 professional qualification from a UK awarding body.

  • Progression
    • On completion of your studies, you may be given a full-time graduate opportunity by your employer
    • You may wish to further your studies by taking on an academic masters programme or a level 7 professional qualification
    • You may also wish to start your own business through our enterprise education programme
    DURATION: 3years
    START DATE: Sept 2021
    COURSE FEE: £23,000 per year
    COURSE TYPE: Campus & Workplace
    AWARD: Hons Degree + Professional Level 6
    LOCATION: Hertfordshire, United Kingdom


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