BA (Hons) Event Management and Marketing

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Course Description


Diverse, dynamic and full of fresh challenges, event management can take you all over the world, working on concerts, corporate events, sports fixtures and festivals. Marketing is an essential part of it, raising events’ profiles and selling those all-important tickets. We’ve created a powerful, practical degree which brings these subjects together to help you launch a successful career, and this course gives you an in-depth understanding of event management, hospitality, marketing, advertising, sales, communications and public relations.

The Qualifications have developed the learner’s ability to:
• Developing key employability skills, both domestically and internationally.
• Depth understanding of event management, hospitality, marketing, advertising, sales, communications and public relations.
• Introduce students to various traditional and digital marketing communications tools and channels.

  • Entry Requirements
  • The qualification can be offered to Learners from age 18. The Learners need to ensure that they have sufficient capability at the right level to undertake the learning and assessment.

    English language requirements
    The Qualifications have been designed to be accessible without artificial barriers that restrict access
    and progression:
    • IELTS minimum 5.0- 6.5 overall with no fail.
    • Minimum 3A Levels or equivalent qualification.
    • Pass 5 GCSE subjects

    We consider applicants:
    • Who have demonstrated some ability and possess Qualifications at Level 3, for example ‘A’ Levels or vocational awards.
    • Who have spent some time in an organisational role and wish to develop their careers further.
    • With professional experience looking to change careers through work-based learning.

  • Units & Assessment
  • • Introduction to Marketing Communications
    The module will introduce students to various traditional and digital marketing communications tools and channels. The module provides a basic understanding of relevant integrated marketing communications, social influence and messaging theories. This module will cover the main areas of advertising, digital marketing tools, content and direct marketing and PR.

    • Creativity, Technology and Innovation
    This module covers the main theoretical models of the discipline and an understanding of the external environmental climate for products and services, and the main business processes and resources affected when businesses react to these new challenges. Appropriate international perspectives will be included. Creativity, technology and innovation are three important interrelated drivers for internal and external marketing strategy. Marketers are increasingly being challenged to manage these assets, and driver changes in business processes and resource skills.

    • Economics for Business
    This module aims to enable students to understand the economic context of modern business by introducing and developing an appreciation of the utility of economic approaches in studying the business environment. The basic tools and approaches which economists use; demand and supply and industry analysis, among others; will be introduced and applied to help understand the economic issues involved and the public policy which can be derived.

    • Principles of Marketing (CIM)
    This module enables students to develop a basic understanding of the key concepts and theories that underpin the marketing profession. Students will study key components of the marketing environment and factors that influence consumer behaviour; the history of marketing and ethical considerations. Topics covered will include segmentation, marketing research, the marketing mix and competitive positioning.

     Data Analysis for Tourism & Event Management
    The module provides an introduction to some basic quantitative techniques used in the tourism and event management sector. This module is intended to develop analytical skills necessary to understand and interpret data that is used in the travel, tourism and event management industry. Case examples will be used so as illustrate to students the value and relevance of quantitative information; drawing from a range of tourism and event management related sectors, e.g. airlines, hotels and tour operators, tourism boards and attractions nationally and internationally.

    • The Global Event Industry
    The global Events Industry takes planned event examples from around the world to demonstrate similarities and differences, in management styles, sectors and cultures. Students learn about planning a range of events and how different management functions work together to create successful event experiences.

  • Career Development
  • This course gives you the opportunity to start developing your career through professional work-based learning. You will be paid UK minimum wage for a 20hour a week placement for the duration of your course, and will also be awarded an accredited Level 6 professional qualification from a UK awarding body.

  • Progression
    • On completion of your studies, you may be given a full-time graduate opportunity by your employer
    • You may wish to further your studies by taking on an academic masters programme or a level 7 professional qualification
    • You may also wish to start your own business through our enterprise education programme
    DURATION: 3years
    START DATE: Sept 2021
    COURSE FEE: £23,000 per year
    COURSE TYPE: Campus & Workplace
    AWARD: Hons Degree + Professional Level 6
    LOCATION: Hertfordshire, United Kingdom