Professional Diploma in Digital Marketing and SEO Course (Blended Learning)
Course Description
Digital Marketing is big business these days. The rise of online shopping, social media and limitless information have undeniably changed consumer experience forever. While the internet is saturated with competing businesses, it is the role of the Digital Marketer or SEO Expert to ensure that their website grabs attention. If you are a digital marketing professional, content writer or anyone trying to bring more traffic to your website then this SEO course is for you.
The College of Contract Management‘s Digital Marketing and SEO course is a practical training course primarily focused on raising your website’s search engine rank. It’s a live online course that will guide you week-by week through the (organic and white hat) tricks of the trade. You will explore the digital marketing process, organic SEO, onsite and offsite optimisation and plenty more. By the end of the course, you will be able to optimise your website and therefore increase your sales and grow your business.
Description
Learners are able to:
• Explore the digital marketing process, organic SEO, onsite and offsite optimisation and plenty more.
• Optimise website and therefore increase sales and grow business.
The qualification can be offered to Learners from age 18. The Learners need to ensure that they have sufficient capability at the right level to undertake the learning and assessment.
English language requirements
The Qualifications have been designed to be accessible without artificial barriers that restrict access and progression:
• IELTS minimum 5.0- 6.5 overall with no fail.
• Minimum 3A Levels or equivalent qualification.
• Pass 5 GCSE subjects
We consider applicants:
• Who have demonstrated some ability and possess Qualifications at Level 5, for example, HND.
• Who have spent some time in an organisational role and wish to develop their careers further.
• With professional experience looking to change careers through work-based learning.
Module Structure
• Offsite Optimisation
• Onsite Optimisation
• Search Engine Marketing
• Social Media Marketing
This course comes with practical on-the-job training in a role relating to your studies. You will be required to work with one of our employers for 20hours per week and will receive a part-time salary of GHC 1500 per month.
The objective of this career development programme is to introduce you to a professional career and equip you with the relevant experience needed to secure a career.
- On completion of your studies, you may be given a full-time graduate opportunity by your employer
- You may wish to further your studies by taking on an academic Degree programme or a level 6 professional qualification
- You may also wish to start your own business through our enterprise education programme
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