BA (Hons) Digital Marketing
Course Description
Digital technology is changing our lives. It has also revolutionised the marketing landscape, challenging companies from all sectors to seek out graduates with the digital marketing know-how that is essential in modern-day business. If you aspire to a career in the areas of marketing, media and digital technologies, our Digital Marketing course will give you the foundation to forge your way forward in the industry.
Developing your awareness of the current practices and issues in today’s digital marketing environment, this course will give you an insight into the complex and dynamic nature of this field through the development of creative concepts, digital campaigns, critical analysis and how to measure digital effectiveness. Our range of optional modules will enable you to develop expertise in particular areas and enhance your skills.
The qualification can be offered to Learners from age 18. The Learners need to ensure that they have sufficient capability at the right level to undertake the learning and assessment.
English language requirements
The Qualifications have been designed to be accessible without artificial barriers that restrict access and progression:
• IELTS minimum 5.0- 6.5 overall with no fail.
• Minimum 3A Levels or equivalent qualification.
• Pass 5 GCSE subjects
We consider applicants:
• Who have demonstrated some ability and possess Qualifications at Level 3, for example, ‘A’ Levels or vocational awards.
• Who have spent some time in an organisational role and wish to develop their careers further.
• With professional experience looking to change careers through work-based learning.
Module Structure
• Digital Toolkit
• Essentials of Digital Marketing Communications
• Marketing Dynamics
• People and Organisations
• Planning for Professional Development
• Principles of Finance
This course comes with practical on-the-job training in a role relating to your studies. You will be required to work with one of our employers for 20hours per week and will receive a part-time salary of £712 per month.
The objective of this career development programme is to introduce you to a professional career and equip you with the relevant experience needed to secure a career.
- On completion of your studies, you may be given a full-time graduate opportunity by your employer
- You may wish to further your studies by taking on an academic Masters programme or a level 7 professional qualification
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